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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCaso SI-203Análisis de decisiones, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Tecnologías de la informaciónDesde 8,20 €
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Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineNota del Instructor SIT-18-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Desde 0,00 €
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Paul Thomson: Walker Insurance
Roberts, Michael J.; Sharpe, James M.; Chang, Sonia NagalaCaso HBS-813057-EIniciativa emprendedoraHaving just acquired Walker Insurance, Paul Thomson finds himself short of funds to support his original turnaround plan. He can request additional cash from his investor group, hunker down and grow at a slower rate or consider a proposal to buy his business. He has taken steps to re-virtualize the company and is challenged to build a salesforce to grow the business. Having just acquired Walker Insurance, Paul Thomson finds himself short of fund...Desde 8,20 €
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Peter Jepsen
Stevenson, Howard H.; Roberts, Michael J.; Sharpe, James M.Caso HBS-813046-EIniciativa emprendedoraAbout to break bank covenants, Peter Jepsen has to deal with a contentious prior owner, improve profitability and staff appropriately all while maintaining credibility with his investors, in the furniture hardware company he has owned for less than a year. Peter Jepsen, a newly minted MBA, has bought a furniture hardware manufacturing business utilizing debt and investors equity that in a very short time is about to trigger bank covenants due to ...Desde 8,20 €
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Lyric Dinner Theater (A)
Hamermesh, Richard G.; Sharpe, James M.Caso HBS-813043-EIniciativa emprendedoraLooking back at 5 years of losses, Rivka Belzer, a newly minted MBA, steps into her family owned business with their mandate to turn it around or close it. In her first 6 months, she has made a number of changes, with mixed results, but is beginning to show a profit. Many strategic, organizational, marketing, control and operational decisions lie ahead as she plans for the next year and tries to manage a difficult Board of Directors in the challe...Desde 8,20 €
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCaso SI-208-ELiderazgo y Dirección de personas, Tecnologías de la informaciónIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Desde 8,20 €
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Lyric Dinner Theater (A) (Spanish version)
Hamermesh, Richard G.; Sharpe, James M.Caso HBS-815S16Iniciativa emprendedoraMirando hacia atrás a los 5 años de pérdidas, Rivka Belzer, un MBA de nuevo cuño, pasos en su empresa familiar con su mandato de darle la vuelta o cerca de ella. En sus primeros 6 meses, se ha hecho una serie de cambios, con resultados mixtos, pero está empezando a mostrar un beneficio. Muchos estratégica, organización, comercialización, control y toma de decisiones operativas quedan por delante mientras se planea para el próximo año y trata de g...Desde 8,20 €