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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Joseph Pulitzer
Pillar, Matthew G.; Davis, John A.Caso HBS-807072-EBiography of publisher and philanthropist Joseph Pulitzer.Desde 8,20 €
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Kohl Industries
Davis, John A.Caso HBS-808078-ELiderazgo y Dirección de personasDescribes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Kohl, must set compensation that meets the needs of the family and the business.Desde 8,20 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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The Wen Group
Davis, John A.; Pillar, Matthew G.Caso HBS-812034-ELiderazgo y Dirección de personasThree brothers that own and lead a second-generation family business in Hong Kong, encounter problems of nepotism and governance, and endure considerable conflict. The case asks how to resolve these family and business issues.Desde 8,20 €
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Stevenson Industries (A), Teaching Note
Davis, John A.Nota del Instructor HBS-807135-EIniciativa emprendedoraTeaching note to (802-086).Desde 0,00 €
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New Director Dilemmas - Family Affairs
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCaso HBS-120103-EThis case focuses on a new director who is must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders with different time horizons and specific interests. This case is part of a series of vignettes that capture different dilemmas faced by directors as they join boards of companies ...Desde 8,20 €
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Negotiating Effectively in Family Business Systems
Malhotra, Deepak; Davis, John A.Caso HBS-807144-ELiderazgo y Dirección de personasExplores how families in business can apply five principles of negotiation that are used effectively by non-family members. The distinctive characteristics of family relationships and of family business systems--which affect the use of these principles--are described.Desde 8,20 €
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCaso HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Desde 8,20 €