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Social Business at Novartis: Arogya Parivar, Teaching Note
Kramer, Mark R.; Porter, Michael E.Nota del Instructor HBS-719426-EDirección estratégicaTeaching note for case 715411.Desde 0,00 €
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Creating Shared Value
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R1101C-EDirección estratégicaby reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters near their locations. A number of leading firms have already embarked on such initiatives. Nestle, for example, redesigned its coffee procurement, providing small, impoverished farmers advice on agricultural practices; helping them secure plant stock, fertilizers, and pesticides; and paying them a premium for better beans. ...Desde 8,20 €
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Discovery Limited
Porter, Michael E.; Kramer, Mark R.; Sesia, AldoCaso HBS-715423-EDirección estratégicaDiscovery Ltd. is a South-African based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not only make money but have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial ser...Desde 8,20 €
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Dow: Breakthroughs to World Challenges
Porter, Michael E.; Kramer, Mark R.; Lobb, AnnelenaCaso HBS-715403-EDirección estratégicaDow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and food supply. By late summer 2014, two products had been designated as BWCs and two others were set to be announced in the fa...Desde 8,20 €
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Walmart: Segmenting Social Impact
Porter, Michael E.; Kramer, Mark R.; Sud, PamelaCaso HBS-715435-EThis case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value.Desde 8,20 €
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Walmart: Segmenting Social Impact, Teaching Note
Porter, Michael E.; Kramer, Mark R.; Sud, PamelaNota del Instructor HBS-715436-ETeaching note for case 715435.Desde 0,00 €
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Social Business at Novartis: Arogya Parivar
Porter, Michael E.; Kramer, Mark R.; Lane, DavidCaso HBS-715411-EDirección estratégicaLate in 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India, while expanding access to medicine and health information to millions of Indian villagers.Desde 8,20 €
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The Link Between Competitive Advantage and Corporate Social Responsibility (Spanish version)
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R0612DDirección estratégicaHow should executives think about corporate social responsibility? and Why is it that the billions of dollars invested in social sector institutions haven't begun to solve our basic problems? Both articles have smart, original things to say about how business leaders can make a real difference. A company that aligns its strategy with its CSR to invest in disruptive social sector innovations might change the world.Desde 8,20 €
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Creating Shared Value (Spanish version)
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R1101CDirección estratégicaby reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters near their locations. A number of leading firms have already embarked on such initiatives. Nestle, for example, redesigned its coffee procurement, providing small, impoverished farmers advice on agricultural practices; helping them secure plant stock, fertilizers, and pesticides; and paying them a premium for better beans. ...Desde 8,20 €
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Competitive Advantage of Corporate Philanthropy (Spanish version)
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R0212DDirección estratégicaWhen it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a form of public relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy. Corporation...Desde 8,20 €