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Tesco Group Food, Teaching Note
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-514102-EMarketingTeaching Note for Tesco Group Food, HBS No. 514022.Desde 0,00 €
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Desde 8,20 €
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Tesco Group Food
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryCaso HBS-514022-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2010, the world's third largest retailer created a new centralized sourcing department for fresh food and store-brand grocery products in response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.Desde 8,20 €
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Caso HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Desde 8,20 €
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Managing with Analytics at Procter & Gamble (Spanish version)
Davenport, Thomas H.; Iansiti, Marco; Serels, AlainCaso HBS-614S08Servicios y operacionesSenior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-bas...Desde 8,20 €
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Managing with Analytics at Procter & Gamble
Davenport, Thomas H.; Iansiti, Marco; Serels, AlainCaso HBS-613045-EServicios y operacionesSenior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-bas...Desde 8,20 €
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Dark Side of Customer Analytics (Commentary for HBR Case Study)
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705Z-EDirección estratégicaHealth insurer IFA and grocery chain ShopSense have formed an intriguing partnership, but it threatens to test customers' tolerance for sharing personal information. For years, IFA's regional manager for West Coast operations, Laura Brickman, had been championing the use of customer analytics--drawing conclusions about consumer behaviors based on patterns found in collected data. She came away from a meeting with the grocer's analytics chief, Ste...Desde 8,20 €
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Dark Side of Customer Analytics (HBR Case Study and Commentary)
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705A-EDirección estratégicaHealth insurer IFA and grocery chain ShopSense have formed an intriguing partnership, but it threatens to test customers' tolerance for sharing personal information. For years, IFA's regional manager for West Coast operations, Laura Brickman, had been championing the use of customer analytics--drawing conclusions about consumer behaviors based on patterns found in collected data. She came away from a meeting with the grocer's analytics chief, Ste...Desde 8,20 €
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El caso HBR: el lado oscuro del an lisis del consumidor
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705ADirección estratégicaSalud aseguradora IFA y ShopSense cadena de supermercados han formado una asociación interesante, pero amenaza con la tolerancia de las pruebas de los clientes para compartir información personal. Durante años, el gerente regional de IFA para las operaciones de la Costa Oeste, Laura Brickman, había estado defendiendo el uso de análisis de clientes - sacar conclusiones acerca de los comportamientos de los consumidores sobre la base de patrones que...Desde 8,20 €
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Competing on Talent Analytics
Davenport, Thomas H.; Harris, Jeanne; Shapiro, JeremyArtículo HBS-R1010B-EDirección estratégicaDo investments in your employees actually affect workforce performance? Who are your top performers? How can you empower and motivate other employees to excel? Leading edge companies such as Google, Best Buy, P&G, and Sysco use sophisticated data-collection technology and analysis to answer these questions, leveraging a range of analytics to improve the way they attract and retain talent, connect their employee data to business performance, diffe...Desde 8,20 €