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Magic Bus: From Childhood to Livelihood
Rangan, V. Kasturi; Gandhi, Vikram; Raina, Anjali; Chawla, RachnaCaso HBS-518005-EFounded in 1999, by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By 2017, there were 400,000 children in its various programs. The organization had been through three phases of growth. The case poses the question what the fourth phase should look like...Desde 8,20 €
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BASF: Co-Creating Innovation (A)
Rangan, V. Kasturi; Billaud, Emilie; Dessain, VincentCaso HBS-517073-EIn 2016, BASF's Chief Executive Officer and Chief Technology Officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. 500 project ideas had been created, of which 100 had already moved to the company's conventional R&D funnel. 34 had been short-listed for further consideration. At least 10, if not more of these projects would receive "landmark" funding running at an aver...Desde 8,20 €
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Olam: Building a Sustainable Supply Chain in Cote d'Ivoire
Rangan, V. Kasturi; George, Nina AnnCaso HBS-514018-EEconomíaDescribes Olam's development of a sustainable cotton supply chain in Cote d'Ivoire, West Africa. Key dilemma for its managers: feasibility of introducing tractor technology for improving yield.Desde 8,20 €
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RCI, máster distribuidor. La evolución de las relaciones con los proveedores
Rangan, V. KasturiCaso HBS-504S29MarketingTraza la evolución de RCI como un distribuidor principal desde el momento en que se fundó en 1946 hasta 1994. El propietario de segunda generación de la empresa distribuidora se enfrenta a varios desafíos únicos para el medio ambiente de 1990 que su padre no la cara. Como intentos Danny Schwartz a lidiar con esos problemas, tiene que responder a la pregunta estratégica a largo plazo de la viabilidad de su negocio de distribución.Desde 8,20 €
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PSI: Social Marketing Clean Water
Rangan, V. Kasturi; Ashraf, Nava; Bell, MarieCaso HBS-507052-ESenior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI's point-of-use products offered effective protection against water-borne diseases, especially diarrhea, yet the organization found it hard to attract donor funds to sustain the init...Desde 8,20 €
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KaBOOM!: Play at Scale (A)
Rangan, V. Kasturi; Appleby, SarahCaso HBS-517025-EA case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs, including a new web platform to enable individuals and communities to do build-it-yourself playgrounds which increased KaBOOM!'s total annual number of playgrounds built by as much a...Desde 8,20 €
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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Desde 8,20 €