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Forging Management 2.0
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2523BC-EIsolated initiatives and one-time projects are no substitute for a sustained, companywide campaign of breakthrough management innovation. This chapter is designed to help you sketch out a blueprint for making management innovation less of an aberration and more of a systematic capability. This chapter was originally published as chapter 11 of "The Future of Management."Desde 8,20 €
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Cambio en Whirlpool Corporation (C)
Rivkin, Jan W.; Leonard, Dorothy; Hamel, GaryCaso HBS-706S47Dirección estratégicaComplementa el caso (A).Desde 5,74 €
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Harnessing Everyday Genius
Hamel, Gary; Zanini, MicheleArtículo HBS-R2004F-EDirección estratégicaThe view of manual employees as mindless machines dates back to the Industrial Revolution, when most workers were poorly educated, and was entrenched by Frederick Taylor, whose bureaucratic model institutionalized a caste system of thinkers and doers thatDesde 8,20 €
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DurvisTech and Carla Falcón: Fixing a Sales Team
Gallo, Iñigo; Ángela Jiang WangCaso M-1385-ELiderazgo y Dirección de personas, MarketingDurvisTech is one of the leading door manufacturers in Spain. The national team of sales agents has been underperforming in the past years, and Carla Falcón, who has just been appointed as the new national sales manager, needs to quickly find a solution to this situation and get the national unit back on track. Specifically, she will need to make decisions regarding three specific problematic sales agents.Desde 8,20 €
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Anytime Fitness: Getting Online Marketing in Shape
Ángela Jiang Wang; Gallo, IñigoCaso M-1381-EMarketingAnytime Fitness is a health and fitness club. The Spain branch is looking to increase subscriptions to its 60 centers in the country. They are wondering whether they should increase their online budget or their offline budget. Within the online budget, they also want to know what should be the mix of search advertising versus display advertising.Desde 8,20 €
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Anytime Fitness: poniendo en forma al marketing online
Ángela Jiang Wang; Gallo, IñigoCaso M-1381MarketingAnytime Fitness es una cadena de centros deportivos. La división de España busca la forma de aumentar el número de socios en los 60 centros que tiene distribuidos por todo el país. Se preguntan si deberían incrementar el presupuesto online o el offline. Dentro del presupuesto online, también quieren saber cuál sería el mejor mix de publicidad de búsqueda y publicidad de display.Desde 8,20 €
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The End of Bureaucracy
Hamel, Gary; Zanini, MicheleArtículo HBS-R1806C-ELiderazgo y Dirección de personasWhile most business leaders recognize that bureaucracy squashes initiative, risk taking, and creativity, it continues to thrive. In a complex global environment, it's seen as a necessary coping mechanism. Many look to start-ups for an answer. But the most promising solution may have emerged in an unlikely place: the world's largest appliance maker, Haier. Under a renegade CEO, it has been divided into 4,000 self-managing microenterprises. About 2...Desde 8,20 €
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INSITE: la simplificación del big data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCaso M-1384MarketingInsite es un programa de software de inteligencia comercial orientada al cliente desarrollado por una empresa de consultoría europea. La división de la península ibérica obtuvo malos resultados en 2020. Al director le preocupa especialmente el número de demos que se ofrecen a los clientes potenciales: las demos concedidas por el equipo de ventas han aumentado, mientras que las ventas han disminuido. La dirección debe replantearse el proceso de co...Desde 8,20 €
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Moon Shots for Management
Hamel, GaryArtículo HBS-R0902H-EIn May 2008, a group of management scholars and senior executives worked to define an agenda for management during the next 100 years. The so-called renegade brigade, led by Gary Hamel, included academics, such as C.K. Prahalad, Peter Senge, and Jeffrey Pfeffer; new-age thinkers, like James Surowiecki; and progressive CEOs, such as Whole Foods' John Mackey, W.L. Gore's Terri Kelly, and IDEO's Tim Brown. What drew them together was a set of shared...Desde 8,20 €