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George's T-Shirts
Frey, Sherwood C. Jr.; Pfeifer, Phillip E.Caso DARDEN-QA-0346-EAnálisis de decisionesGeorge Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.Desde 8,20 €
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Merck & Company: Product KL-798
Frey, Sherwood C. Jr.; Bodily, Samuel E.Caso DARDEN-QA-0582-EAnálisis de decisionesMerck has been approached by a small biotech research firm with the proposal that Merck buy the rights to a new drug that promises to treat obesity and lower cholesterol. The drug is in the middle of phase I of the FDA approval process. Pat Harlow, the chief licensing officer, has been leading Merck's investigation team. A meeting is scheduled for tomorrow at which Merck's response to the offer will be drafted.Desde 8,20 €
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Merck & Company: Product KL-798 (Spanish version)
Frey, Sherwood C. Jr.; Bodily, Samuel E.Caso DARDEN-QA-0910Análisis de decisionesEsta es una traducción al español de la versión del 14 de junio de 2016 del caso UVA-QA-0582. Merck ha sido contactado por una pequeña empresa de investigación en biotecnología con una propuesta para que Merck compre los derechos de un nuevo medicamento que promete tratar la obesidad y reducir el colesterol. El medicamento se encuentra en la mitad de la fase I del proceso de aprobación de la FDA. Pat Harlow, el director de licencias, ha estado al...Desde 8,20 €
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The Economist
Oberholzer-Gee, Felix; Anand, Bharat N.; Gomez, LizzieCaso HBS-710441-EDirección estratégicaIn 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the Economist, and describes three issues confronting Andrew Rashbass, the group's chief executive: first, reevaluating the magazine's digital strategy; second, preparing for e-readers; and, ...Desde 8,20 €
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Alibaba's Taobao (A) & (B), Teaching Note
Oberholzer-Gee, Felix; Wulf, Julie M.Nota del Instructor HBS-712477-EDirección estratégicaTeaching Note for 709-456 and 709-457.Desde 0,00 €
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Alibaba's Taobao (B)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709457-EDirección estratégicaDesde 5,74 €
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Madison House: Riley Carter
Frey, Sherwood C. Jr.; Bass, Lucien; Grant, MaxCaso DARDEN-QA-0803-EAnálisis de decisionesThis two-part negotiation exercise is used in Negotiations electives at both the Darden School of Business and the McIntire School of Commerce. Together the cases provide the background for a scorable, bilateral, multi-issue negotiation in which there are congruent, distributive, and integrative issues. People and Congregations Engaged in Ministry (PACEM) was a nonprofit organization committed to helping homeless adults in the Charlottesville, Vi...Desde 8,20 €
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PACEM: Kennedy Brooks
Frey, Sherwood C. Jr.; Bass, Lucien; Grant, MaxCaso DARDEN-QA-0802-EAnálisis de decisionesThis two-part negotiation exercise is used in Negotiations electives at both the Darden School of Business and the McIntire School of Commerce. Together, the cases provide the background for a scorable, bilateral, multi-issue negotiation in which there are congruent, distributive, and integrative issues. People and Congregations Engaged in Ministry (PACEM) was a nonprofit organization committed to helping homeless adults in the Charlottesville, V...Desde 8,20 €
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Alibaba's Taobao (A)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709456-EDirección estratégicaExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Desde 8,20 €
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El contexto de negocios de WalMart
Oberholzer-Gee, FelixCaso HBS-712S19Dirección estratégicaEn 2004, Wal-Mart Stores, Inc. propuso la construcción de un nuevo Supercenter en Inglewood, una comunidad de bajos ingresos, cerca de Los Ángeles. La propuesta era una parte de la estrategia de Wal-Mart para llevar su formato Supercenter a California. Introducido a finales de 1980, supercentros añaden una línea llena de comestibles y departamentos especializados para surtido tradicional de Wal-Mart de mercancía general. entrada prevista de Wal-M...Desde 8,20 €