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La Sección de Balonmano del FC Barcelona
Martínez de Albéniz, Victor; Martínez-Frausto, RafaelCaso P-1127Dirección estratégica, Servicios y operacionesEra julio de 2013 y la temporada acababa de terminar. Toni Gerona, el entrenador principal de desarrollo de talento juvenil de la División de Balonmano del FC Barcelona, reflexionaba sobre los logros del equipo y su importancia para el club. El primer equipo dominaba el campeonato nacional, y obtuvo su vigésimo título (Liga ASOBAL de balonmano español profesional). Pero se le resistió la Copa del Rey a causa de la derrota frente al Atlético de ...Desde 8,20 €
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The Handball Section at FC Barcelona
Martínez de Albéniz, Victor; Martínez-Frausto, RafaelCaso P-1127-EDirección estratégica, Servicios y operacionesThe season had just finished. It was July 2013. Toni Gerona, head coach for young talent development of the FC Barcelona Handball section, reflected on the team's achievements and the significance of those achievements for the club. The first team dominated the national tournament, winning their 20th championship title (Liga ASOBAL, the Spanish professional handball league). But the King's Cup (Copa del Rey) proved elusive as the team suffered a ...Desde 8,20 €
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The Handball Section at FC Barcelona (French Version)
Martínez de Albéniz, Victor; Martínez-Frausto, RafaelCaso P-1127-FRDirección estratégica, Servicios y operacionesThe season had just finished. It was July 2013. Toni Gerona, head coach for young talent development of the FC Barcelona Handball section, reflected on the team's achievements and the significance of those achievements for the club. The first team dominated the national tournament, winning their 20th championship title (Liga ASOBAL, the Spanish professional handball league). But the King's Cup (Copa del Rey) proved elusive as the team suffered a ...Desde 8,20 €
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Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArtículo HBS-R0801F-EDirección estratégicaMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Desde 8,20 €
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How Financial Tools Destroy Your Capacity to Do New Things (Spanish version)
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArtículo HBS-R0801FDirección estratégicaMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Desde 8,20 €
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Reinventing Your Business Model (Spanish version)
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArtículo HBS-R0812CDirección estratégicaThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Desde 8,20 €
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Reinventing Your Business Model
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArtículo HBS-R0812C-EDirección estratégicaThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Desde 8,20 €
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The Innovator's DNA
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Artículo HBS-R0912E-E"How do I find innovative people for my organization? And how can I become more innovative myself?" These are questions that stump most senior executives, who know that the ability to innovate is the "secret sauce" of business success. Perhaps for this reason most of us stand in awe of the work of visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley. How do these individuals come ...Desde 8,20 €