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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Desde 8,20 €
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Lehrer McGovern Bovis, Inc. (Abridged) (Spanish Version)
Wheelwright, Steven C.Caso HBS-604S09Servicios y operacionesDescribe el crecimiento de una empresa de gestión de la construcción y los problemas operativos que ahora se encuentra. Diseñado para presentar a los estudiantes el valor de la competencia en el sector de la construcción, para mostrar cómo las técnicas de análisis de valor se pueden utilizar para la ventaja estratégica, y para ilustrar las cepas que los lugares de crecimiento en un sistema operativo empresarial e informal. También plantea problem...Desde 8,20 €
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Cross River Products
Wheelwright, Steven C.; Latimer, Eleanor W.Caso HBS-676086-EServicios y operacionesDescribes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup.Desde 8,20 €
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Nota del Instructor HBS-4565-EServicios y operacionesTeaching Note for 4564.Desde 0,00 €
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Operations Management Reading: Forecasting, Teaching Note
Wheelwright, Steven C.; Winslow, Ann B.Nota del Instructor HBS-8043-EServicios y operacionesTeaching Note for Product #8042.Desde 0,00 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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AIC Netbooks: Optimizing Product Assembly, Teaching Note
Wheelwright, Steven C.; Yong, SunruNota del Instructor HBS-4246-EServicios y operacionesTeaching Note for 4245.Desde 0,00 €
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Scientific Glass Incorporated: Inventory Management, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamNota del Instructor HBS-4209-EServicios y operacionesTeaching Note for 4208Desde 0,00 €
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Baria Planning Solutions, Inc.: Fixing the Sales Process, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamNota del Instructor HBS-4569-EServicios y operacionesTeaching Note for 4568.Desde 0,00 €
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Dreyer's Slow Churned (TM) Ice Cream, Teaching Note
Watson, Noel; Wheelwright, Steven C.Nota del Instructor HBS-607116-ETeaching note to (607-018). An abstract is not available for this product.Desde 0,00 €