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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Lehrer McGovern Bovis, Inc. (Abridged) (Spanish Version)
Wheelwright, Steven C.Caso HBS-604S09Servicios y operacionesDescribe el crecimiento de una empresa de gestión de la construcción y los problemas operativos que ahora se encuentra. Diseñado para presentar a los estudiantes el valor de la competencia en el sector de la construcción, para mostrar cómo las técnicas de análisis de valor se pueden utilizar para la ventaja estratégica, y para ilustrar las cepas que los lugares de crecimiento en un sistema operativo empresarial e informal. También plantea problem...Desde 8,20 €
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Nota del Instructor HBS-4565-EServicios y operacionesTeaching Note for 4564.Desde 0,00 €
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Cross River Products
Wheelwright, Steven C.; Latimer, Eleanor W.Caso HBS-676086-EServicios y operacionesDescribes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup.Desde 8,20 €
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Operations Management Reading: Forecasting, Teaching Note
Wheelwright, Steven C.; Winslow, Ann B.Nota del Instructor HBS-8043-EServicios y operacionesTeaching Note for Product #8042.Desde 0,00 €
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AIC Netbooks: Optimizing Product Assembly, Teaching Note
Wheelwright, Steven C.; Yong, SunruNota del Instructor HBS-4246-EServicios y operacionesTeaching Note for 4245.Desde 0,00 €
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Scientific Glass Incorporated: Inventory Management, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamNota del Instructor HBS-4209-EServicios y operacionesTeaching Note for 4208Desde 0,00 €
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Baria Planning Solutions, Inc.: Fixing the Sales Process, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamNota del Instructor HBS-4569-EServicios y operacionesTeaching Note for 4568.Desde 0,00 €
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Dreyer's Slow Churned (TM) Ice Cream, Teaching Note
Watson, Noel; Wheelwright, Steven C.Nota del Instructor HBS-607116-ETeaching note to (607-018). An abstract is not available for this product.Desde 0,00 €