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E Ink: Financing Growth (Spanish Version)
Sahlman, William A.; Lieb, Matthew C.Caso HBS-804S04Iniciativa emprendedoraUn conjunto de decisiones financieras y estratégicas afrontar la gestión de una empresa que trata de desarrollar una tecnología para la creación de "tinta electrónica". Si tiene éxito, la empresa será capaz de crear "papel de la radio", convirtiendo esencialmente un pedazo de papel en un monitor de ordenador que tiene todas las características del papel, pero se controla digitalmente.Desde 8,20 €
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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A068-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalDesde 8,20 €
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCaso IVEY-9B20A035-EDirección estratégica, Iniciativa emprendedora, MarketingIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Desde 8,20 €
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Desde 0,00 €
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Desde 0,00 €
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Going Public (Spanish version)
Sahlman, William A.; Katz, Laurence E.Caso HBS-816S03Iniciativa emprendedoraAmazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship...Desde 8,20 €
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Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCaso IVEY-9B16A028-EDirección estratégica, MarketingJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Desde 8,20 €
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Harris Seafoods, Inc. (Spanish version)
Fruhan, William E.; Sahlman, William A.Caso HBS-205S07FinanzasPresents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest.Desde 8,20 €
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Amazon.com--2002 (Spanish version)
Leschly, Stig; Roberts, Michael J.; Sahlman, William A.; Thedinga, ToddCaso HBS-805S17Iniciativa emprendedoraDescribe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.Desde 8,20 €
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Foro Energy (B)
Lassiter, Joseph B.; Sahlman, William A.; McQuade, JamesCaso HBS-812163-EIniciativa emprendedoraForo Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual property (IP) portfolio, which provided Foro with the flexibility to pursue a number of different business models. The market potential for oilfield applications was large, as global s...Desde 5,74 €