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Foro Energy (B)

Lassiter, Joseph B. ; Sahlman, William A. ; McQuade, James

Reference: HBS-812163-E
Year: 2011
Number of pages: 2
Geographic Setting: United States;Colorado
Publication Date: Jun 5, 2012
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Property management;Petroleum extraction;Apparel accessories;Electric power generation;Natural gas

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Description

Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual property (IP) portfolio, which provided Foro with the flexibility to pursue a number of different business models. The market potential for oilfield applications was large, as global spending in the O&G E&P industry was expected to approach $600 billion in 2012.

Keywords

Collaborative innovation Community development corporate social responsibility Cross-functional management Development stage enterprises Disruptive innovation Energy Entrepreneurial management Entrepreneurs Entrepreneurship Fixed assets Innovation Intellectual property Management Social Security Technology