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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Caso DPO-103-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Desde 8,20 €
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From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys
McFarlan, F. Warren; Vitale, Michael R.Caso HBS-910402-EThis case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football.Desde 8,20 €
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From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)
McFarlan, F. Warren; Vitale, Michael R.Caso HBS-913416-EThis case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football.Desde 5,74 €
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCaso DPO-127-ELiderazgo y Dirección de personas, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Desde 8,20 €