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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCaso HBS-304S18Conocimiento y comunicaciónEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Desde 8,20 €
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Caso HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Desde 8,20 €
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Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Caso HBS-305S12Conocimiento y comunicaciónEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Desde 8,20 €
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Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Caso HBS-920561-EConocimiento y comunicaciónThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Desde 8,20 €
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Global Business School Network
Marquis, Christopher; Bhattacharya, RwitwikaCaso HBS-412044-ELiderazgo y Dirección de personasThe mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?Desde 8,20 €
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Continental Hope Group
Marquis, Christopher; Li, QiCaso HBS-415050-EMarketingThis case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green and profitable business, how the company valued, motivated and retained its talent, and how Chinese private enterprise can go global.Desde 8,20 €
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sweetriot 2.0
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCaso HBS-412007-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of...Desde 8,20 €
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCaso HBS-412081-ELiderazgo y Dirección de personasIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Desde 8,20 €
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VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiNota del Instructor HBS-411076-ELiderazgo y Dirección de personasTeaching Note for 410006.Desde 0,00 €
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China Greentech Initiative (CGTI)
Marquis, Christopher; Villa, Laura Velez; Yin, JuelinCaso HBS-412105-EAt the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network buil...Desde 8,20 €