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BBVA: una estrategia de comunicación diferente
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272Conocimiento y comunicación, Iniciativa emprendedoraEl departamento de comunicación del BBVA, comandado por Gregorio Panadero, decide apostar por el branded content como forma de expandir la imagen de la compañía. Iniciativas como dar nombre a competiciones deportivas (la Liga), patrocinio de competiciones deportivas de talla mundial (la NBA), la producción de una webserie o de una película resultarán ejemplos de lo que se ha hecho hasta ahora. Gregorio Panadero estaba contento con el desarrollo d...Desde 8,20 €
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272-EConocimiento y comunicación, Iniciativa emprendedoraBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Desde 8,20 €
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The Center for Creative Leadership, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310097-ETeaching Note for [308013].Desde 0,00 €
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310085-ETeaching Note for [308009].Desde 0,00 €
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Stanford Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310083-ETeaching Note for [308010].Desde 0,00 €
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University of Chicago Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310084-ETeaching Note for [308014].Desde 0,00 €
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University of Chicago Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Weber, JamesCaso HBS-308014-EThe University of Chicago Graduate School of Business offered a discipline-based, flexible MBA program to full time, evening, weekend, and executive MBA students. At a time when other MBA programs were introducing significant changes to their curricula, Chicago felt its traditional approach worked well, and it was not contemplating significant change. This case describes Chicago's approach to MBA education and the challenges it faced.Desde 8,20 €
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The Center for Creative Leadership
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308013-EThe Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This case explores CCL's approach to leadership and management education for executives and presents some of the challenges the CCL faces as many different types of leadership developme...Desde 8,20 €
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Stanford Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308010-EIn fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the concept and described its implementation and early challenges.Desde 8,20 €
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Harvard Business School
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308012-ELiderazgo y Dirección de personasIn 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next century. This case focuses on the school's commitment to general management education and its implementation in an increasingly globalized business world.Desde 8,20 €