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PureCircle
Bell, David E.; Sesia, AldoCaso HBS-510032-EDirección estratégicaIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Desde 8,20 €
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China Mobile's Rural Communications Strategy, Teaching Note
Kirby, William C.; McFarlan, F. WarrenNota del Instructor HBS-311060-ETeaching Note for 309034.Desde 0,00 €
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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Sealed Air China, Teaching Note
Abrami, Regina; Kirby, William C.; McFarlan, F. WarrenNota del Instructor HBS-310088-ETeaching Note for [308051].Desde 0,00 €
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China Netcom: Corporate Governance in China (A) and (B), Teaching Note
Abrami, Regina; Kirby, William C.; McFarlan, F. WarrenNota del Instructor HBS-311018-ETeaching Note for 308027 and 308091.Desde 0,00 €
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PureCircle, Teaching Note
Bell, David E.Nota del Instructor HBS-510072-EDirección estratégicaTeaching Note for #510-032.Desde 0,00 €
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Critical-Fractile Method for Inventory Planning
Bell, David E.Caso HBS-191132-EExplains a method for deciding upon inventory levels when demand is uncertain.Desde 8,20 €
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JBS
Bell, David E.Caso HBS-515066-EMarketingJBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form their own opinion and consider whether the success/failure of the company is due to the personal style of the CEO, Wesley Batista. A current issue is the recent expansion of the comp...Desde 8,20 €
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Paine & Partners: Private Equity in Agriculture
Bell, David E.Caso HBS-517051-EEconomíaDesde 8,20 €
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Louis Dreyfus Commodities
Bell, David E.Caso HBS-515065-EMarketingLouis Dreyfus Commodities (LDC or Dreyfus) is the D of the ABCD grain-trading giants. The case describes how their business works and details the strategy by which management turned the company around in recent years. The case presents a number of issues facing the company: a sense of volatility in grain markets is getting lower, recent attempts by China to forward-integrate into grain procurement, and changes in ownership. A related question is ...Desde 8,20 €