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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107066-EMarketingSupplements the (A) case.Desde 5,74 €
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107086-ETecnologías de la informaciónTeaching note to (106-057).Desde 0,00 €
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How to Get Unstuck
McGrath, Rita Gunther; MacMillan, Ian C.Artículo HBS-F0905A-ELiderazgo y Dirección de personasTwo professors who have studied how leaders regain momentum in uncertain times suggest four ways to get your employees to face their fear, outrun hesitant competitors, and seize advantage.Desde 8,20 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Nota del Instructor HBS-107078-EServicios y operacionesTeaching note to (105-023) and (105-024).Desde 0,00 €
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Ciclon de Alicante, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107058-EContabilidad y controlTeaching Note to (105-046).Desde 0,00 €
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111048-EFinanzasEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Desde 8,20 €
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Sustaining Discovery-Driven Growth
McGrath, Rita Gunther; MacMillan, Ian C.Capítulo de Libro HBS-3075BC-EThe challenge of introducing discovery-driven planning to an organization isn't met necessarily just because a critical mass of people are using a few of the tools. Certain structures and practices are necessary to support the process and to sustain a discovery-driven mindset. These are outlined here, as well as the critical tasks of the CEO and senior team in making growth a real priority. This chapter is excerpted from "Discovery-Driven Growth:...Desde 8,20 €
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Transient Advantage
McGrath, Rita GuntherArtículo HBS-R1306C-EDirección estratégicaFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to best its rivals over the long term. Though we can all point to organizations that have succeeded with this approach--think GE and Unilever--in today's world, the edge of most companies doesn't last long. The forces at work here are familiar: the digital revolution, disappearing barriers to entry...Desde 8,20 €