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Infrico
Galisteo Aragón, P.; Pérez Gálvez, J.; Selva Morán, M.Caso IIST-DGI-206-P-PPIniciativa emprendedoraO caso apresenta a situação de quatro sócios, que iniciaram o seu empreendimento comercial do zero e que, após vinte e cinco anos, criaram uma empresa nacional líder no setor da refrigeração comercial industrial. Trata dos eventos e decisões mais importantes do ponto de vista dos negócios, investimentos, política de marcas e seleção e incorporação de pessoas para passar de uma estrutura informal para um organigrama formalizado. Tudo isto, sem esq...Desde 8,20 €
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INFRICO
Galisteo Aragón, P.; Pérez Gálvez, J.; Selva Morán, M.Caso IIST-DGI-206Iniciativa emprendedoraEl caso presenta la situación de cuatro socios, que comienzan desde cero su aventura empresarial y que después de veinticinco años, han creado una empresa líder nacional en el sector del frío comercial industrial. En éste se abordan cuales han sido los hechos y decisiones más importantes desde el punto de vista de negocio, inversiones, política de marca y selección e incorporación de personas para pasar de una estructura informal a un organigrama...Desde 8,20 €
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Procter & Gamble in the 21st Century (B): Welcoming Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309031-EConocimiento y comunicaciónA.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company.Desde 5,74 €
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Procter & Gamble in the 21st Century (A): Becoming Truly Global
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309030-EConocimiento y comunicaciónSince the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operatioDesde 8,20 €
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Procter & Gamble Brazil (A): 2 1/2 Turnarounds
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308081-EConocimiento y comunicaciónJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creaDesde 8,20 €
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Procter & Gamble in the 21st Century (C): Integrating Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309032-EP&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations. While managers sought to maintain business momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change.Desde 5,74 €
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308S59Dirección estratégicaJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Desde 8,20 €