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    Procter & Gamble Brazil (A): 2 1/2 Turnarounds

    Kanter, Rosabeth Moss ; Bird, Matthew

    English , Spanish

    • Reference: HBS-308081-E

    • Year: Event Year Start:2005

    • Number of pages: 24

    • Geographic Setting: Geographic Setting:Brazil

    • Publication Date: Jan 17, 2008

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the crea

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    Keywords

    Content management Facilities Innovation Inventory management Materials management Middle management Organizational change Plant management Turnarounds