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How to Save Good Ideas
Kotter, John P.; Kehoe, JeffArtículo HBS-R1010M-ELiderazgo y Dirección de personasWhen it comes to gaining buy-in for a new idea, we've been taught to focus on getting the idea right instead of on making sure people understand and support it. That, explains Kotter, has left us unprepared to deal with the attacks that can kill off even the most carefully developed concepts. In this edited interview, the leadership expert discusses various idea-killing attacks and offers some rules for responding to them. Whether you're working ...Desde 8,20 €
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Cómo salvar las buenas ideas
Kotter, John P.; Kehoe, JeffArtículo HBS-R1010MLiderazgo y Dirección de personasCuando se trata de ganar entrada para una nueva idea, se nos ha enseñado a centrarse en conseguir la idea correcta en lugar de en hacer que la gente entienda y lo apoyan. Eso, explica Kotter, nos ha dejado sin preparación para hacer frente a los ataques que pueden matar incluso fuera de los conceptos más cuidadosamente desarrollados. En esta entrevista editada, el experto en liderazgo discute varios ataques idea para matar y ofrece algunas reglas...Desde 8,20 €
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Procter & Gamble in the 21st Century (B): Welcoming Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309031-EConocimiento y comunicaciónA.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company.Desde 5,74 €
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Procter & Gamble in the 21st Century (A): Becoming Truly Global
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309030-EConocimiento y comunicaciónSince the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operatioDesde 8,20 €
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Procter & Gamble Brazil (A): 2 1/2 Turnarounds
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308081-EConocimiento y comunicaciónJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creaDesde 8,20 €
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Procter & Gamble in the 21st Century (C): Integrating Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309032-EP&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations. While managers sought to maintain business momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change.Desde 5,74 €
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308S59Dirección estratégicaJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Desde 8,20 €