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La financiación de los hospitales: un elemento clave de la política hospitalaria
Casas M.; Barrachina, J. I.; García Prat, AntoniCaso P-1049Servicios y operacionesEl caso describe la utilización de medidas de producto de hospital para conseguir una financiación más justa a través de los GDR. Presenta los antecedentes del sistema existente en España y los problemas que se presentan cuando el sistema de pago se relaciona con la estructura del hospital. Plantea las cuestiones de cómo introducir medidas de mix de casos y cuáles deben ser los cambios organizativos previos a la introducción de métodos basados en...Desde 8,20 €
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Hospital financing: a key element in hospital policy
Casas M.; Barrachina, J. I.; García Prat, AntoniCaso P-1049-EServicios y operacionesThe case describes the use of hospital productivity measures to achieve a fairer level of funding through DRGs. It presents the antecedents of the system currently in place in Spain and the problems that arise when the payment system is related to hospital structure. It raises the question of how to introduce case mix measures and what organizational changes must be made before case mix based methods such as payment units can be introduced. Build...Desde 8,20 €
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Procter & Gamble in the 21st Century (B): Welcoming Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309031-EConocimiento y comunicaciónA.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company.Desde 5,74 €
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Procter & Gamble in the 21st Century (A): Becoming Truly Global
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309030-EConocimiento y comunicaciónSince the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operatioDesde 8,20 €
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Procter & Gamble Brazil (A): 2 1/2 Turnarounds
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308081-EConocimiento y comunicaciónJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creaDesde 8,20 €
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Procter & Gamble in the 21st Century (C): Integrating Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309032-EP&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations. While managers sought to maintain business momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change.Desde 5,74 €
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308S59Dirección estratégicaJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Desde 8,20 €