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Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals, Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-110073-EContabilidad y controlTeaching Note for [108016].Desde 0,00 €
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All Traffic Solutions
Lal, Rajiv; Johnson, Scott F.Caso HBS-517011-EMarketingAll Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software p...Desde 8,20 €
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The Digital Factory - Siemens: Electronic Works Amberg
Lal, Rajiv; Johnson, Scott F.Caso HBS-518054-EThe Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's well-known expertise, the facility would be heavily involved in the consulting business. What was the best way for Siemens to operate its consulting business? What else could be don...Desde 8,20 €
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111048-EFinanzasEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Desde 8,20 €
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Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111040-EContabilidad y controlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Desde 8,20 €
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Todovino: Can Your Rival Be Your Friend
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111071-EContabilidad y controlTodovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain. Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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STRIVR: Changing the Game in Virtual Reality
Lal, Rajiv; Denison, Matt; Higgins, Robert F.; Johnson, ScottCaso HBS-518048-EMarketingThe CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.Desde 8,20 €
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCaso HBS-110052-EContabilidad y controlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Desde 8,20 €