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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCaso HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Desde 8,20 €
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCaso HBS-908049-EDirección estratégicaMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Desde 8,20 €
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCaso HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Desde 8,20 €
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Advanced Leadership Field Perspectives: Detroit
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-315106-EDesde 8,20 €
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCaso HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Desde 8,20 €
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TheLadders, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-909005-EMarketingTeaching Note for [908061].Desde 0,00 €
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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-908062-EDirección estratégicaTeaching Note for [908049].Desde 0,00 €
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Advanced Leadership Field Perspectives: Public Health in India
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-316104-EDesde 8,20 €
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Inge Skjelfjord and the Cacao Supply Chain
Kanter, Rosabeth Moss; Aladesanmi, Oludamilola; Malone, Ai-Ling JamilaCaso HBS-316051-EDesde 8,20 €
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Grupo ABC and Nizan Guanaes, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-313151-ETeaching Note for 313095.Desde 0,00 €