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Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)
Sebenius, James K.; Knebel, EllenCaso HBS-907013-EDirección estratégicaDescribes the retailer-supplier negotiations of Tom Muccio, one of the earlier Procter & Gamble (P&G) employees to be based in Bentonville, Arkansas, in negotiating the early operational components of the supplier-retailer partnership between P&G and Wal-Mart in the late 1980s. Provides background on the supplier-retailer relationship and negotiation barriers encountered when executing operational components of the partnership.Desde 8,20 €
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Negotiating the P&G Relationship with Wal-Mart (Spanish version)
Sebenius, James K.; Knebel, EllenCaso HBS-908S01Dirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €
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Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart
Sebenius, James K.; Knebel, EllenCaso HBS-907011-EDirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €
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Tom Muccio: Negotiating the P&G Relationship with Wal-Mart, (B)
Sebenius, James K.; Knebel, EllenCaso HBS-907014-ESupplements the (A) case.Desde 5,74 €
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Benetton S.p.A. (Spanish Version)
Stevenson, Howard H.; Martinez, Jon I.; Jarillo, J. CarlosCaso HBS-311S23Dirección estratégicaSe centra en el desarrollo estratégico / organizacional de Benetton. Examina la estructura organizativa que ha permitido a la compañía ampliar en una empresa de escala mundial de su pequeña base empresarial. Examina las estrategias funcionales que han permitido una gran empresa para tener éxito en un negocio de la moda. Plantea la cuestión de si esta misma organización puede tener éxito en la cara de la diversificación.Desde 8,20 €