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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)
Alcacer, Juan; Dai, Nancy HuaCaso HBS-914015-EThe case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels.Desde 5,74 €
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
Alcacer, Juan; Dai, Nancy HuaCaso HBS-914014-EIn April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transpor...Desde 8,20 €
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCaso HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307X-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Desde 8,20 €
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307Z-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Desde 8,20 €
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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307M-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Desde 8,20 €
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Wanxiang Group: A Chinese Company's Global Strategy (B)
Kirby, William C.; Dai, Nancy Hua; Zendell, Erica MCaso HBS-313096-ESupplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a dis...Desde 5,74 €
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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Caso HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Desde 8,20 €
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From Imitation to Innovation: Zongshen Industrial Group
Shih, Willy; Dai, Nancy HuaCaso HBS-610057-EServicios y operacionesAs Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban a...Desde 8,20 €
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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanNota del Instructor HBS-316175-EMarketingTeaching note for case 314142.Desde 0,00 €