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CityCenter (E): Blow up the Harmon
Macomber, John D.Caso HBS-212092-EFinanzasCasino owner considers whether to implode, complete, or do nothing with a 26 story vacant new building on the Las Vegas Strip. This case continues a series of pieces about the progress of CityCenter, an $11bn project in Las Vegas said to be the largest private construction project in the history of the United States. As in the prior observations of this project, issues around measurement of demand, architecture, construction, scheduling, and fina...Desde 5,74 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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EcoMotors International (Spanish Version)
Macomber, John D.; Alvarez, HermesCaso HBS-216S11FinanzasEco-Motors, financiado en parte por Khosla Ventures, tiene que decidir cómo ir al mercado con una nueva tecnología para motores de combustión interna para uso automotriz e industrial. El motor OPOC tiene pistones opuestos y es un motor de dos tiempos, en comparación con una más tradicional en línea o gas V-orientado 6, 8, o 12 de cilindro o un motor diesel. Un motor de dos tiempos es más barato de construir y tiene mayor potencia de salida de un ...Desde 8,20 €
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La escasez de agua y la inversión inmobiliaria en la Ciudad de México
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.Caso HBS-211S07FinanzasPara maximizar su eficacia, los casos de color deben imprimirse en color. Una característica comercial de la empresa evalúa los riesgos de agua incluyendo la capacidad del gobierno a un recurso, la exposición de funcionamiento de la empresa y la mitigación, y si hay que desplazarse a causa del riesgo de agua. Un gestor de fondos de bienes raíces evalúa las perspectivas de inversión en la Ciudad de México en el contexto de una importante crisis de...Desde 8,20 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Dharavi: Developing Asia's Largest Slum (A)
Iyer, Lakshmi; Macomber, John D.; Arora, NamrataCaso HBS-710004-EEconomíaMaharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers. The cost of constructing the housing is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and rev...Desde 8,20 €
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China Vanke: Supplement
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314108-EDesde 8,20 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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Making Charity Pay
Norton, Michael I.; Avery, JillArtículo HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Desde 8,20 €