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The Canadian Police Knowledge Network
Stewart Thornhill; Edward Gamble; Peter W. Moroz; Andrew MacVaneCaso IVEY-9B12M046-EDirección estratégica, Iniciativa emprendedoraIn 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada's leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners - including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have succes...Desde 8,20 €
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Zero, Brammo and the Electric Motorcycle Industry
Stewart Thornhill; Sophie Fei ZhuCaso IVEY-9B11M092-EDirección estratégica, Iniciativa emprendedoraElectric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Z...Desde 8,20 €
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Making stickK Stick: The Business of Behavioral Economics
John, Leslie K.; Norris, Michael; Norton, Michael I.Caso HBS-514019-EMarketingstickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.Desde 8,20 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCaso IVEY-W31023-FRDirección estratégica, Iniciativa emprendedoraThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Desde 8,20 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Thunderball (B)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M020-EDirección estratégica, Iniciativa emprendedoraThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Desde 5,74 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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Cenabal (C)
Stewart Thornhill; Jane GravillCaso IVEY-9B08M022-EDirección estratégica, Iniciativa emprendedoraThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Desde 5,74 €
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SawStop (B)
Stewart Thornhill; Sylvia SquairCaso IVEY-9B12M065-EDirección estratégica, Iniciativa emprendedoraThis supplemental case to SawStop (A) advances the narrative to 2012.Desde 5,74 €