Cenabal (C)
The owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and (B).
Collection: Ivey Business School (Canada)
Ref: IVEY-9B08M022-E
Format: PDF
Number of pages: 2
Publication Date: Aug 14, 2008
Language: English
What material is included in this case:
Description
The owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and (B).
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Year: 2006
Geographic Setting: Canada
Industry Setting: Manufacturing;
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"Cenabal (C)"
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