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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €
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Drilling Safety at BP: The Deepwater Horizon Accident
Kaufman, Stephen P.; Winig, LauraCaso HBS-611017-EServicios y operacionesFollowing the 2010 Gulf of Mexico explosion and oil spill caused by the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary causes of the disaster. Drawing on public sources, this case traces the circumstances surrounding the accident, including not only the role of BP but also those of the two principal subcontractors hired to actually do the drilling and capping of the oil well (Tr...Desde 8,20 €
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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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Arlan Hamilton and Backstage Capital
Huang, Laura; Mehta, SarahCaso HBS-419029-ELiderazgo y Dirección de personasThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, pDesde 8,20 €
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCaso HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Desde 8,20 €
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCaso HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Desde 8,20 €
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCaso HBS-716038-EEconomíaThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Rent the Runway
Eisenmann, Thomas R.; Winig, LauraCaso HBS-812077-EIniciativa emprendedoraTwo months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve...Desde 8,20 €