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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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Confidential Instructions for Cly Entman (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S26Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Connie Sultant "New media" Consultant (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S27Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Price Down Procurement Consultant, Down Consulting (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S30Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Cly Entman
Larkin, Ian I.; Movius, HallamCaso HBS-912045-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Connie Sultant "New media" Consultant
Larkin, Ian I.; Movius, HallamCaso HBS-912046-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCaso HBS-918S28Dirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Larkin, Ian I.; Movius, HallamCaso HBS-912044-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Larkin, Ian I.; Movius, HallamCaso HBS-912047-EDirección estratégicaThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Desde 8,20 €
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Cola Wars: Going Global
Cespedes, Frank V.Caso HBS-709451-EDirección estratégicaThis case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case raises the issue of whether any or all of these markets are a) structurally attractive for soft drink firms, and b) if so, how can Pepsi best "catch-up" wi...Desde 8,20 €