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Tres claves para tener éxito en su nuevo puesto en el extranjero
Clouse, Mark Alan; Watkins, Michael D.Artículo HBS-R0910NLiderazgo y Dirección de personasUna misión internacional puede ser una de las transiciones más emocionantes y desafiantes que un aspirante a líder puede llevar a cabo. Con la planificación y actitudes bien, teniendo en ese tipo de liderazgo puede estirar capacidades, sobre hipótesis, y dirigir a las personas y las ganancias en una dirección positiva. Pero una asignación de expatriados también puede ser un angustioso viaje. De hecho, si nunca han hecho un movimiento internaciona...Desde 8,20 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkNota del Instructor IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Desde 0,00 €
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCaso IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Desde 8,20 €
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Obama's First 90 Days
Watkins, Michael D.Artículo HBS-R0906C-ELiderazgo y Dirección de personasIn this article, the author of The First 90 Days assesses Barack Obama's attempts to build momentum for change. Creating substantive early wins is critical for transitioning leaders, and Obama's moves to close the U.S. military detention facility at Guantanamo Bay and reverse longstanding policies on stem-cell research have won him broad support. Laying the foundation for longer-term changes is also important, and Obama scores well here in part b...Desde 8,20 €
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Help Newly Hired Executives Adapt Quickly
Watkins, Michael D.Artículo HBS-F0706F-ELiderazgo y Dirección de personasOften, executives who are hired from outside a firm fail because they can't fit in with its culture. Here's how to help them avoid missteps.Desde 8,20 €