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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCaso P-886Servicios y operacionesEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Desde 8,20 €
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCaso P-886-EServicios y operacionesThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Desde 8,20 €
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The UCLA Medical Center: Kidney Transplantation, Teaching Note
Porter, Michael E.; Baron, Jennifer F.Nota del Instructor HBS-711413-EDirección estratégicaTeaching Note for 711410.Desde 0,00 €
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Commonwealth Care Alliance: Elderly and Disabled Care, Teaching Note
Porter, Michael E.; Baron, Jennifer F.Nota del Instructor HBS-709467-EServicios y operacionesTeaching Note for [708502].Desde 0,00 €
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Pitney Bowes: Employer Health Strategy, Teaching Note
Porter, Michael E.; Baron, Jennifer F.Nota del Instructor HBS-709483-EDirección estratégicaTeaching Note for 709458.Desde 0,00 €
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Commonwealth Care Alliance: Elderly and Disabled Care
Porter, Michael E.; Baron, Jennifer F.Caso HBS-708502-EServicios y operacionesIndividuals enrolled in both Medicare and Medicaid, known as dual eligibles, are among the highest-cost beneficiaries in the US. Commonwealth Care Alliance, a small nonprofit insurer and care delivery system in Massachusetts, operated under a public demonstration program designed to provide comprehensive coverage and care for the elderly dual eligible population. Led by Dr. Robert Master, Commonwealth Care Alliance worked with its contracted prov...Desde 8,20 €
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Moving to Universal Coverage: Health Care Reform in Massachusetts
Porter, Michael E.; Baron, Jennifer F.Caso HBS-712466-EDirección estratégicaState health care reform in Massachusetts has involved a phased process, focusing first on coverage expansion and then turning to delivery system innovation and cost containment. In 2006, the state adopted an individual mandate to obtain health care coverage which, along with a Medicaid expansion and creation of an exchange for two new health insurance programs, reduced the proportion of uninsured to below 3% within three years. In 2009, high and...Desde 8,20 €
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Pitney Bowes: Employer Health Strategy
Porter, Michael E.; Baron, Jennifer F.Caso HBS-709458-EServicios y operacionesPitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes towards health benefits, and a rapidly changing policy environment. By 2008, the firm was widely regarded as an innovator in employee health, having dedicated substantial time and r...Desde 8,20 €
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Koo Foundation Sun Yat-Sen Cancer Center: Breast Cancer Care in Taiwan, Teaching Note
Porter, Michael E.; Baron, Jennifer F.; Heil, BillNota del Instructor HBS-710465-EDirección estratégicaTeaching Note for [710425].Desde 0,00 €
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Highland District County Hospital: Gastroenterology Care in Sweden
Porter, Michael E.; Baron, Jennifer F.; Rejler, MartinCaso HBS-710469-EDirección estratégicaSweden's Highland District County Hospital, similar to a community hospital in the US, undertook a major restructuring to integrate care delivery for medical conditions served by the Department of Medicine. Each subspecialty within the Department would form a single, co-located unit with its own budget that encompassed both inpatient and outpatient care. This case examines the experience of the Highland Gastroenterology Unit, comparing the delive...Desde 8,20 €