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E Ink in 2008
Yoffie, David B.; Kim, ReneeCaso HBS-709443-EDirección estratégicaIn the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.Desde 8,20 €
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E Ink en 2008
Yoffie, David B.; Kim, ReneeCaso HBS-710S16Dirección estratégicaEn el otoño de 2008, E Ink ha posicionado como un líder en tecnología de tinta electrónica gracias a la puesta en marcha de varios dispositivos de libros electrónicos como el Kindle de Amazon. Sin embargo, E Ink aún se enfrenta a la cuestión de cómo convertir su tecnología en un negocio rentable en medio de tecnologías de la competencia y los retos financieros.Desde 8,20 €
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E Ink in 2005 (Spanish version)
Yoffie, David B.; Mack, Barbara J.Caso HBS-710S15Dirección estratégicaExplores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.Desde 8,20 €
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A Question of Credibility
Leggett, Brian O'ConnorCaso DPO-5-ELiderazgo y Dirección de personasThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Desde 8,20 €
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Mr. Smith Goes to Washington
Leggett, Brian O'ConnorCaso DPO-70-ELiderazgo y Dirección de personasFrank Capra's Oscar-winning film Mr. Smith Goes to Washington, made over sixty-five years ago, is one of the great classics of the film world. Like all great classics, whether on screen or in print, it is the underlying theme that gives it its longevity. It is not the actors, the special effects, the music or even the story that makes it special. It is special because it raises an issue that bothers us all: It is about integrity in politics; it i...Desde 8,20 €
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A Case about Integrity: Scent of a Woman
Leggett, Brian O'ConnorCaso DPO-71-ELiderazgo y Dirección de personasWatching an Al Pacino film is always an exhilarating experience. In his Oscar-winning film "Scent of a Woman", Al Pacino, playing the part of a blind, retired US army colonel, turns up at the school of his newly found friend to support him during a school disciplinary hearing. The colonel, obviously a man who has courted fame but has been far from honest in his dealings, comes to help a kid he has only met a few days before. So why the sudden cha...Desde 8,20 €
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Caso DPO-103-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Desde 8,20 €
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCaso DPO-136-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personas: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Desde 8,20 €
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCaso DPO-127-ELiderazgo y Dirección de personas, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Desde 8,20 €
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Profile of a Negotiator: Lyndon Johnson: 36th President of the United States
Leggett, Brian O'ConnorCaso DPO-128-ELiderazgo y Dirección de personasThe quote ¿Come now, and let us reason together¿ comes from Isaiah 1:18 and perhaps best sums up what we can describe as Lyndon B. Johnson¿s own very special interpersonal communication style. It was about negotiating or reasoning together. The ability to use the language of negotiation is of great benefit to everyone and, more especially, to those in business and politics. It is a set of skills and attitudes that differ from those needed by the ...Desde 8,20 €