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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCaso HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Desde 8,20 €
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCaso HBS-908049-EDirección estratégicaMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Desde 8,20 €
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCaso HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Desde 8,20 €
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCaso HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Desde 8,20 €
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TheLadders, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-909005-EMarketingTeaching Note for [908061].Desde 0,00 €
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Are Your People Financially Literate
Berman, Karen; Knight, JoeArtículo HBS-F0910D-EFinanzasAsked to take a basic financial literacy exam, a representative sample of U.S. managers scored an average of only 38%, which doesn't bode well for either the individuals or their organizations.Desde 8,20 €
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Financial Literacy Strategies: For Entrepreneurs
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6572BC-EIn order to have a financially intelligent company, you must first figure out a strategy for getting there. This chapter outlines three approaches that have proven effective in making financial literacy part of a company's culture. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Desde 8,20 €
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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-908062-EDirección estratégicaTeaching Note for [908049].Desde 0,00 €
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeCapítulo de Libro HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Desde 8,20 €
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Desde 8,20 €