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GoFundMe: The Giving Layer of the Internet, Teaching Note
Kominers, Scott Duke; Ciechanover, Allison M.Nota del Instructor HBS-819090-EIniciativa emprendedoraTeaching note for case 818108.Desde 0,00 €
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GoFundMe: The Giving Layer of the Internet
Kominers, Scott Duke; Ciechanover, Allison M.Caso HBS-818108-EIniciativa emprendedoraBy 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.Desde 8,20 €
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Caso HBS-820715-EIniciativa emprendedoraAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineDesde 5,74 €
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Motive Communications (Spanish Version)
Rayport, Jeffrey; Iansiti, Marco; Hart, Myra M.; Chan, William; Findsen, FindCaso HBS-603S08Servicios y operacionesLos fundadores de Motive Communications, Inc., una reciente puesta en marcha dedicados a reinventar la cadena de soporte involucrados en la prestación de servicios de apoyo de tecnología de información, poner en marcha un proceso de desarrollo dependían de una amplia retroalimentación del cliente. Como parte de esto, un grupo selecto de "faro clientes" acordó pagar $ 50.000 a participar en la prueba beta - sino como una fecha límite se acercaba, ...Desde 8,20 €
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Web Site Blues (HBR Case Study and Commentary)
Maruca, Regina Fazio; Siegel, David; Carpenter, Candice; Ticoll, David; Rayport, JeffreyArtículo HBS-99209-EMarketingSo far, Rachel Soltanoff's instincts had been right. As CEO in this fictional case study, she had successfully navigated TradeRite Software's transition from a news service for stockbrokers to a $70 million provider of shrink-wrapped software geared toward both brokers and the growing day-trader market. Now a well-financed start-up, Stocknet.com, was testing a very competitive product that traders could download directly over the Web. And TradeRi...Desde 8,20 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €
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Raksul
Kominers, Scott Duke; Kotosaka, Masahiro; Sato, Nobuo; Kanno, AkikoCaso HBS-819115-EIniciativa emprendedoraRaksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the o...Desde 8,20 €
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCaso HBS-817065-EIniciativa emprendedoraLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Desde 8,20 €
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818079-EServicios y operacionesIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Desde 8,20 €