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Raksul

Kominers, Scott Duke ; Kotosaka, Masahiro ; Sato, Nobuo ; Kanno, Akiko

Reference: HBS-819115-E
Year: 2018
Number of pages: 21
Geographic Setting: Japan
Publication Date: Apr 1, 2019
Fecha de edición: Aug 3, 2020
Source: HBSP (USA)
Type of Document: Case

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Description

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.

Keywords

Corporate strategy Entrepreneurship General management Strategy