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E Ink (Spanish version)
Amabile, Teresa M.; Archambault, SusanCaso HBS-802S04Iniciativa emprendedoraE Ink es una start-up de alta tecnología de intentar revolucionar la comunicación de impresión a través de pantallas de tinta electrónica. Los fundadores y altos directivos de esta de dos años de edad, la firma se están esforzando para traducir un gran avance tecnológico en un prototipo de trabajo, se mueven desde el prototipo hasta la fabricación a gran escala, y mantener el entusiasmo de mercado de la compañía. Al mismo tiempo, se trata de una ...Desde 8,20 €
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Creatividad e Innovación en las Organizaciones
Amabile, Teresa M.Caso HBS-305S11Iniciativa emprendedoraLa creatividad, la producción de ideas nuevas y útiles por parte de individuos o equipos, puede aparecer en muchas formas y muchas funciones dentro de las empresas de todo tipo - desde empresarial de nueva creación a las empresas bien establecidas. Esta nota se describen las variedades de la creatividad en las organizaciones, y disipa mitos comunes acerca de lo que es la creatividad. Propone un método para reconocer la creatividad, describe los c...Desde 8,20 €
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American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-815Gobierno corporativo, Liderazgo y Dirección de personasDesde 5,74 €
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Enabling Telework Away From Home: Daysk.com
Reiche, SebastianCaso DPO-422-ELiderazgo y Dirección de personasThe case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.Desde 8,20 €
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Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, YuanCaso DPO-439-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 5,74 €
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Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, YuanCaso DPO-438-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 8,20 €
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Haier India: Aiming for Market Leadership
Lee, Yih-Teen; Reiche, Sebastian; Sánchez-Runde, CarlosCaso DPO-465-ELiderazgo y Dirección de personasSitting face-to-face in their office in the outskirts of Delhi, Song Yujun and Eric Braganza, respectively managing director and president of Haier India, were contemplating their strategic objectives to drive Haier India to become one of the top brands in the Indian white goods market in the years to come. Forming a stable leadership team at the helm of Haier India since 2011, Yujun and Braganza consistently achieved double-digit growth and had ...Desde 8,20 €
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-352-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Desde 8,20 €
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Myer y Flanagan (A): reclutamiento sénior con mucho en juego
Reiche, Sebastian; Akkan, ErenCaso DPO-352Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEsta serie de dos casos se centra en los desafíos que los grandes almacenes australianos Myer afrontaron a la hora de encontrar sustitutos para sus directivos sénior. A finales de la primavera de 2014, el equipo directivo sénior de Myer estaba inmerso en una remodelación de primer orden. Aunque durante los dos años anteriores ya habían abandonado la compañía más de veinte directivos sénior, el éxodo de algunos miembros clave del equipo directivo ...Desde 8,20 €
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Myer and Flanagan (B): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-353-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis two-case series focuses on the challenges of senior executive replacements at the Australian department store Myer. In the late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the previous two years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 201...Desde 5,74 €