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Vodafone: cómo atraer a los millennials al mercado prepago (condensado)
Villanueva, Julian; Soldado, PilarCaso M-1364MarketingLa mañana del 29 de octubre de 2015, las redes estaban que ardían. Podría haber sido un día normal, pero la huida del cantante Justin Bieber del programa de radio Yu: no te pierdas nada supuso un hecho inesperado y sin precedentes. El vídeo de la entrevista ya contaba con 200.000 visitas en YouTube dieciocho horas después de su grabación y el equipo de Marketing de Vodafone Yu intentaba controlar la situación. Aunque Pedro tenía varias cosas en m...Desde 8,20 €
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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)
Villanueva, Julian; Soldado, PilarCaso M-1364-EMarketingOn the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed t...Desde 8,20 €
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Refrescando la marca propia en Orbed
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCaso M-1345MarketingDaryl Board llevaba varias semanas dedicando mucho tiempo a preparar la presentación que realizaría ante el comité de dirección de la compañía. En dicha presentación, debía proponer sus recomendaciones acerca del necesario reposicionamiento del refresco de la marca Orbed. Al día siguiente, discutiría su propuesta con Richard Balmori, director del Departamento de Marcas Propias, y con Joe Rod, director comercial. Unos meses antes, Sandfer, una emp...Desde 8,20 €
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCaso M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Desde 8,20 €
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Jerry Sanders (Spanish version)
Burton, M. Diane; Lawrence, KatherineCaso HBS-410S20Liderazgo y Dirección de personasIn 1997, Jay Sanders sold his 10-month-old medical device start-up company for more than $33 million. Looking to the future, he wondered if this was a success he could transform into a medical device brokerage business. As he reviewed his career history and the development of his start-up, Sanders was betting that he could replicate his success.Desde 8,20 €
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Becoming a "One-Firm Firm" (Spanish version)
Burton, M. Diane; Lawrence, Katherine; DeLong, Thomas J.Caso HBS-405S06Liderazgo y Dirección de personasJohn Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style of the firm from individualistic to team-oriented. The case provides detailed information about Morgan Stanley's existing culture and systems as well as the kinds of changes that i...Desde 8,20 €