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Robert E. Rubin (A)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCaso HBS-407064-ELiderazgo y Dirección de personasBob Rubin was a businessman given the task of setting up and running the National Economic Council for the Clinton Administration. Unfamiliar with management in a political climate, Rubin worked hard to design, staff, and position the Council to make better economic and policy decisions. Traces the career of Robert E. Rubin from his practice in law to his work at Goldman Sachs and studies how his work experiences prepared him to establish the Nat...Desde 8,20 €
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E-Public Relations
Villanueva, Julian; Ferrándiz, Luis; Balmaseda, CarmenNota técnica MN-402MarketingEl concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal y como la conocíamos, se enfrenta a un nuevo desafío: adaptarse adecuadamente a las nuevas exigencia...Desde 8,20 €
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Robert E. Rubin (B)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCaso HBS-407068-ELiderazgo y Dirección de personasSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Robert E. Rubin (A) and (B), Teaching Note
Kaplan, Robert Steven; Nohria, NitinNota del Instructor HBS-407107-ELiderazgo y Dirección de personasTeaching note to (407-064) and (407-068). An abstract is not available for this product.Desde 0,00 €
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What Is Leadership: The CEO's Role in Large, Complex Organizations
Porter, Michael E.; Nohria, NitinCapítulo de Libro HBS-6151BC-ELiderazgo y Dirección de personasThe job of CEO is one of the most important leadership positions in society, and a better understanding of the job is vital to a better functioning economy. In this chapter, Michael E. Porter and Nitin Nohria present the results of their in-depth study of the CEO's role in the most challenging setting: the large, complex organization. They identify several core functions that the CEO must fulfill in any enterprise: direction, organization, select...Desde 8,20 €
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Chrysler: El legado de Iacocca
Nohria, Nitin; Green, Sandy E.Caso HBS-403S20Liderazgo y Dirección de personasDescribe los cambios de moda por Iacocca durante su cargo como CEO de la Chrysler Corp. presta especial atención a la retórica que empleó en la movilización de cambio y las acciones que tomó para implementar el cambio.Desde 8,20 €
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCaso M-1396-EMarketing, Servicios y operaciones, Tecnologías de la informaciónIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Desde 8,20 €
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisNota del Instructor MT-61-EMarketing, Servicios y operaciones, Tecnologías de la informaciónIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Desde 0,00 €
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The Leader's Calendar
Porter, Michael E.; Nohria, Nitin; Gentile, Tom; McGinn, Daniel; Higgins, SarahArtículo HBS-R1804B-EChief executives have tremendous resources at their disposal, but they face an acute scarcity in one critical area: time. This package examines the unique challenges CEOs face in deciding how to allocate it. In "How CEOs Manage Time," Harvard Business School's Porter and Nohria describe an in-depth 12-year study in which they tracked what 27 large-company CEOs did every hour for 13 weeks, and then interviewed them--and hundreds of other CEOs--abo...Desde 8,20 €
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCaso M-1396Marketing, Servicios y operaciones, Tecnologías de la informaciónEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Desde 8,20 €