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Donna Dubinsky y Apple Computer, Inc. (E)
Jick, Todd D.Caso HBS-416S05Liderazgo y Dirección de personasPresenta una descripción de dos cuestionarios de evaluación de estilo de gestión que fueron completadas por Donna Dubinsky: la influencia del estilo de Cuestionario y el Inventario de Prácticas de Liderazgo. resultados de Dubinsky se resumen y presentan en dos gráficos muestran. Estos datos pueden servir como un complemento a Donna Dubinsky y Apple Computer, Inc. (A), (B), (C) y (D) en una discusión en la clase de estilo de influencia individual ...Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (B) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S02Liderazgo y Dirección de personasMay be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S03Liderazgo y Dirección de personasDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (D) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S04Liderazgo y Dirección de personasAccompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her concerns about the Macintosh Division.Desde 5,74 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Product Line Pricing
Wilcox, Ronald T.Nota técnica DARDEN-M-0813-EMarketingThis note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics a...Desde 8,20 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Portland Trail Blazers
Wilcox, Ronald T.Caso DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Desde 8,20 €