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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
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SC Johnson: Planning Coupon Promotions
Peter C. Bell; Dave UnipanCaso IVEY-9B06E014-EGobierno corporativoAn intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.Desde 8,20 €
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Decommissioning the Pickering Nuclear Generating Station: 2024 or 2054
Peter C. Bell; Ken MarkCaso IVEY-9B18M180-EDirección estratégicaIn 2017, a strategic analyst with the Ontario Ministry of Energy, was asked to evaluate the potential for decommissioning the Ontario Power Generation's Pickering Nuclear Generating Station (Pickering) in Pickering, Ontario, at the scheduled end of the plDesde 8,20 €
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Long Wang Sha Tan Ku Company
Peter C. Bell; Anna Galica; Vincent Fung; Lothair Ling; Pik-Kei Osburga ChanCaso IVEY-9B09E008-EDirección estratégica, Gobierno corporativoThe chief operation officer (COO) of Long Wang Sha Tan Ku Company, a boardshorts manufacturer based in Shanghai, China, was expected to present a plan to improve the company's profitability through adjustments to the company's operations. There were at least three possible paths to increase profitability. First, reviewing how production was scheduled between the company's two manufacturing facilities. Second, since the company operated at capacit...Desde 8,20 €
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Beating the Odds
Roberts, Laura Morgan; Mayo, Anthony J.; Ely, Robin J.; Thomas, David A.Artículo HBS-R1802K-EAny list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What's going on? The authors studied the careers of the roughly 2,300 alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corp...Desde 8,20 €
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Creating Competitive Advantage Using Big Data
Peter C. BellArtículo IVEY-9B13TC01-EDirección estratégicaAnalytics is often seen as a threat by senior managers, yet good analytics can inform decision makers and lead to better decisions. Senior executives are likely to react negatively if their deeply held intuition is challenged by results derived from data that use analytics that they do not understand. However, a manager’s job is enriched when it changes from an operations-level, decision-making function to a role in which a complex system is supe...Desde 8,20 €
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It Wasn't About Race. Or Was It? (HBR Case Study and Commentary)
Connor, Jeffrey C.; Myers, Verna; Borgia, John; Millard, Jeanette; Ely, Robin J.Artículo HBS-R00502-EConocimiento y comunicaciónHope Barrows, a partner at the national accounting firm Fuller Fenton, drove to the office on Sunday and swiped her access card to enter the parking garage. She noticed that another car followed her in--without using an access card. Hope could see that the driver was a man, but she didn't recognize him. Concerned for her safety, she got out and asked to see his ID. Dillon Johnson, an associate at the same firm, was rushing to meet a colleague to ...Desde 8,20 €