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SC Johnson: Planning Coupon Promotions

Reference: IVEY-9B06E014-E
Year: 2005
Number of pages: 7
Geographic Setting: Canada
Publication Date: Nov 21, 2007
Fecha de edición: Sep 17, 2009
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

Keywords

Market analysis Marketing Execution Marketing planning Promotion Policy