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Case

SC Johnson: Planning Coupon Promotions

By Peter C. Bell / Dave Unipan

An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B06E014-E

Format: PDF

Number of pages: 7

Publication Date: Nov 21, 2007

Language: English

Review date: Sep 17, 2009

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Description

Year: 2005

Geographic Setting: Canada

Industry Setting: Manufacturing;

SC Johnson: Planning Coupon Promotions

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SC Johnson: Planning Coupon Promotions

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SC Johnson: Planning Coupon Promotions

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