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M rieux NutriSciences: Marketing Food Safety Testing
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-516024-EMarketingDesde 8,20 €
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M rieux NutriSciences: Marketing Food Safety Testing, Teaching Note
Quelch, John A.Nota del Instructor HBS-516061-EMarketingTeaching note for case 516024.Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Whitler, Kimberly A.; Moore, Marian ChapmanNota del Instructor DARDEN-M-0894TN-EMarketingTeaching note for product M-0894Desde 0,00 €
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Wheaties: Reinvigorating an Iconic Brand (A), (B), and (C) - Teaching Note
Moore, Marian Chapman; Weinberg, AdamNota del Instructor DARDEN-M-0828TN-EMarketingTeaching note for product M-0828Desde 0,00 €
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Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, GerryNota del Instructor DARDEN-M-0697TN-EMarketingTeaching note for product M-0697Desde 0,00 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (Case Series) - Teaching Note
Moore, Marian ChapmanNota del Instructor DARDEN-M-0733TN-EMarketingTeaching note for product M-0733Desde 0,00 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)
Moore, Marian ChapmanCaso DARDEN-M-0788-EMarketingAn established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? A teaching note is available to verified faculty that covers ...Desde 5,74 €
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Real Madrid Club de Fútbol
Quelch, John A.; Knoop C. I.; Nueno, José LuisCaso M-1184MarketingEn junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes ca...Desde 8,20 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €