Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Caso HBS-517129-EMarketingSupplement to case 514086.Desde 5,74 €
-
E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
-
-
GlaxoSmithKline in China (C)
Quelch, John A.; Rodriguez, MargaretCaso HBS-514092-EMarketingThis case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.Desde 5,74 €
-
Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCaso HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Desde 5,74 €
-
Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCaso HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Desde 5,74 €
-
E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Nota del Instructor HBS-514108-EMarketingTeaching Note for 514059.Desde 0,00 €
-
Dumb Ways To Die: Advertising Train Safety (C)
Quelch, John A.Caso HBS-514081-EMarketingThe case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.Desde 5,74 €
-
Rana Plaza (C): Primark and Victim Compensation
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-516014-EMarketingOn April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was no...Desde 5,74 €
-
Rana Plaza (C): Primark and Victim Compensation, Teaching Note
Quelch, John A.Nota del Instructor HBS-516019-EMarketingTeaching note for 516014.Desde 0,00 €