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Advanced Laser Clinics (E)
Clawson, James G.; Ryan, ElizabethCaso DARDEN-OB-0890-ELiderazgo y Dirección de personasHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Desde 5,74 €
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Comergent Technologies Inc.: Enterprise E-Commerce, Teaching Note
Rangan, V. Kasturi; Bellfor, MarieNota del Instructor HBS-507087-EMarketingTeaching Note to (505-016). An abstract is not available for this product.Desde 0,00 €
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Advanced Laser Clinics (A), (B), (C), (D), and (E) - Teaching Note
Clawson, James G.; Ryan, ElizabethNota del Instructor DARDEN-OB-0886TN-ELiderazgo y Dirección de personasTeaching note for product OB-0886Desde 0,00 €
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Zenith Bank: The Marketing of an Initial Public Offering
Clawson, James G.; Amangbo, ChinyeluCaso DARDEN-M-0751-EMarketingThis case is useful in teaching marketing strategy as part of a marketing course. It can also be used to teach promotional strategy. Only one week into Zenith Bank of Nigeria’s initial public offering (IPO), Jim Ovia and his management team faced a new regulation that required that the capital base of banks be raised from (Nigerian naira) NGN2 billion to NGN25 billion. They needed to review their approach to marketing the IPO and try something ou...Desde 8,20 €
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Communities In Schools (Atlanta): Innovating a College Program
Rangan, V. Kasturi; Applegate, Lynda M.; Lefort, AlexisCaso HBS-823070-EIniciativa emprendedoraFrank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting youth in poverty schools to complete their high school education. CIS Atlanta's thrust which would be a new stretch for the network had the strong backing of the network's new national ...Desde 8,20 €
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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Caso HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Desde 8,20 €
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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Mobile Banking for the Unbanked
Rangan, V. Kasturi; Lee, KatharineCaso HBS-511049-EMarketingThe case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.Desde 8,20 €
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Advanced Laser Clinics (C)
Clawson, James G.; Ryan, ElizabethCaso DARDEN-OB-0888-ELiderazgo y Dirección de personasHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Desde 5,74 €
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Advanced Laser Clinics (D)
Clawson, James G.; Ryan, ElizabethCaso DARDEN-OB-0889-ELiderazgo y Dirección de personasHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Desde 5,74 €