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Método del caso: el instructor como "Coreógrafo"
Ortíz E.; Vázquez- Dodero, Juan CarlosNota técnica ASNN-6Análisis de decisiones, Conocimiento y comunicaciónEl método del caso es un instrumento pedagógico de primera magnitud pero de difícil uso. La adaptación de un docente al método del caso depende de la materia objeto de la docencia, la madurez del docente, el material disponible y el foro o auditorio al que se dirija. Se considera la relevancia de las cuatro variables para el desarrollo de un Claustro de profesores y para el autodiseño de carrera docente.Desde 8,20 €
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosNota técnica ASNN-6-EAnálisis de decisiones, Conocimiento y comunicaciónThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Desde 8,20 €
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €