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Collaborating for Growth: Duane Morris in a Turbulent Legal Sector, Teaching Note
Gardner, Heidi K.; Thornley, NicoNota del Instructor HBS-414041-ELiderazgo y Dirección de personasTeaching Note for 414022.Desde 0,00 €
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Marshall & Gordon: Designing an Effective Compensation System (A)
Gardner, Heidi K.; Herman, KerryCaso HBS-411038-ELiderazgo y Dirección de personasCEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditio...Desde 8,20 €
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Eden McCallum: A Network-Based Consulting Firm (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-410056-ELiderazgo y Dirección de personasEden McCallum pioneered the network-based ("virtual") consulting firm model in the UK. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has attracted top-notch corporate clients, resulting in steady double-digit annual growth in its first nine years. In January 2009, however, the global economic crisis has dramatically ...Desde 8,20 €
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Eden McCallum: una empresa de consultoría basada en la red (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-418S03Liderazgo y Dirección de personasEden McCallum fue pionera en el modelo de la firma de consultoría ( "virtual") basado en la red en el Reino Unido. La contratación de consultores independientes en función de cada proyecto mantiene los gastos generales se inclinan de manera que las tasas de Eden McCallum son una fracción de las tasas de las grandes empresas. Su modelo flexible, de bajo costo ha atraído a clientes corporativos de primer nivel, lo que resulta en un crecimiento anua...Desde 8,20 €
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Ganging up on Cancer: Integrative Research Centers at Dana-Farber Cancer Institute (A)
Gardner, Heidi K.; Bedzra, Edo; Elnahal, Shereef M.Caso HBS-412029-ELiderazgo y Dirección de personasDr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in this field and present a substantial challenge to the Institute's culture, which had previously allowed faculty scientists complete autonomy over their research. Center leaders are req...Desde 8,20 €
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Coworking in Scott's Addition: Capacity and Pricing Strategy (A) and (B) -Teaching Note
Yildiz, Ozlem; Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-OM-1694TN-EServicios y operacionesTeaching note for product OM-1694Desde 0,00 €
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Demand Unconstraining Methods
Popescu, Dana; Boatright, BenjaminNota técnica DARDEN-QA-0934-EAnálisis de decisionesThis technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides ...Desde 8,20 €
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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0967TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €
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TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana; Goldberg, RebeccaCaso DARDEN-QA-0967-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 5,74 €
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TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0966TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €