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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107066-EMarketingSupplements the (A) case.Desde 5,74 €
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Eden McCallum
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-409060-ELiderazgo y Dirección de personasThis case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.Desde 8,20 €
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The Overcommitted Organization
Mortensen, Mark; Gardner, Heidi K.Artículo HBS-R1705C-EBy assigning people to multiple teams at once, organizations can make more-efficient use of time and brainpower and do a better job of solving complex problems and sharing knowledge across groups. But competing priorities and other conflicts can make it hard for teams with overlapping membership to stay on track. Group cohesion often suffers, and people serving on several teams concurrently may experience burnout. Through extensive research and c...Desde 8,20 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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Michael Clark at Regency Consulting Partners
Gardner, Heidi K.Caso HBS-414040-ELiderazgo y Dirección de personasDesde 8,20 €
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107086-ETecnologías de la informaciónTeaching note to (106-057).Desde 0,00 €
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Nota del Instructor HBS-107078-EServicios y operacionesTeaching note to (105-023) and (105-024).Desde 0,00 €
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCaso HBS-111048-EFinanzasEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Desde 8,20 €
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GlaxoSmithKline: Sourcing Complex Professional Services, Supplementary Materials
Gardner, Heidi K.; Hodges Silverstein, SilviaCaso HBS-414034-ELiderazgo y Dirección de personasDesde 8,20 €