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Soofa: Displaying the Right Path
Bussgang, Jeffrey J.; Klopfenstein, Amy; Migdal, AmramCaso HBS-820098-EIniciativa emprendedoraIn November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and pursuing an aggressive expansion strategy, while the other represents a more modest $3 million raise to bring the company to operating profitability. Richter had developed the $15 mil...Desde 8,20 €
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Sober Sidekick
Bussgang, Jeffrey J.; Sennaar, KumbaCaso HBS-823066-EÉtica empresarial y Responsabilidad Social CorporativaCase on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans.Desde 8,20 €
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Collaborating for Growth: Duane Morris in a Turbulent Legal Sector, Teaching Note
Gardner, Heidi K.; Thornley, NicoNota del Instructor HBS-414041-ELiderazgo y Dirección de personasTeaching Note for 414022.Desde 0,00 €
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Marshall & Gordon: Designing an Effective Compensation System (A)
Gardner, Heidi K.; Herman, KerryCaso HBS-411038-ELiderazgo y Dirección de personasCEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditio...Desde 8,20 €
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Eden McCallum: A Network-Based Consulting Firm (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-410056-ELiderazgo y Dirección de personasEden McCallum pioneered the network-based ("virtual") consulting firm model in the UK. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has attracted top-notch corporate clients, resulting in steady double-digit annual growth in its first nine years. In January 2009, however, the global economic crisis has dramatically ...Desde 8,20 €
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Scaling at Chief
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCaso HBS-920021-EChief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief's model to other cities. How much money should they raise in Chief's ...Desde 8,20 €
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Choosy
Bussgang, Jeffrey J.; Kelley, JuliaCaso HBS-819054-EIniciativa emprendedoraFounded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages. Since its official launch in July 2018, Choosy has been fine-tuning its business model. Now, in September 2018, founder and CEO Jessie Zeng must decide what the startup's next steps sh...Desde 8,20 €
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Eden McCallum: una empresa de consultoría basada en la red (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-418S03Liderazgo y Dirección de personasEden McCallum fue pionera en el modelo de la firma de consultoría ( "virtual") basado en la red en el Reino Unido. La contratación de consultores independientes en función de cada proyecto mantiene los gastos generales se inclinan de manera que las tasas de Eden McCallum son una fracción de las tasas de las grandes empresas. Su modelo flexible, de bajo costo ha atraído a clientes corporativos de primer nivel, lo que resulta en un crecimiento anua...Desde 8,20 €
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Ganging up on Cancer: Integrative Research Centers at Dana-Farber Cancer Institute (A)
Gardner, Heidi K.; Bedzra, Edo; Elnahal, Shereef M.Caso HBS-412029-ELiderazgo y Dirección de personasDr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in this field and present a substantial challenge to the Institute's culture, which had previously allowed faculty scientists complete autonomy over their research. Center leaders are req...Desde 8,20 €