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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCaso IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Desde 8,20 €
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Collaborating for Growth: Duane Morris in a Turbulent Legal Sector, Teaching Note
Gardner, Heidi K.; Thornley, NicoNota del Instructor HBS-414041-ELiderazgo y Dirección de personasTeaching Note for 414022.Desde 0,00 €
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LaundryWala: Scaling up an On-Demand Laundry Start-Up
Neena Sondhi; Chhavi MehtaCaso IVEY-9B18A064-EIniciativa emprendedora, MarketingLaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic deciDesde 8,20 €
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Marshall & Gordon: Designing an Effective Compensation System (A)
Gardner, Heidi K.; Herman, KerryCaso HBS-411038-ELiderazgo y Dirección de personasCEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditio...Desde 8,20 €
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Eden McCallum: A Network-Based Consulting Firm (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-410056-ELiderazgo y Dirección de personasEden McCallum pioneered the network-based ("virtual") consulting firm model in the UK. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has attracted top-notch corporate clients, resulting in steady double-digit annual growth in its first nine years. In January 2009, however, the global economic crisis has dramatically ...Desde 8,20 €
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Rockland Hospitals: Innovating Health Care in India (A)
Neena SondhiCaso IVEY-9B15A033-EDirección estratégica, Iniciativa emprendedora, MarketingRockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Sh...Desde 8,20 €
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCaso IVEY-9B18A009-EIniciativa emprendedora, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Desde 8,20 €
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Eden McCallum: una empresa de consultoría basada en la red (A)
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-418S03Liderazgo y Dirección de personasEden McCallum fue pionera en el modelo de la firma de consultoría ( "virtual") basado en la red en el Reino Unido. La contratación de consultores independientes en función de cada proyecto mantiene los gastos generales se inclinan de manera que las tasas de Eden McCallum son una fracción de las tasas de las grandes empresas. Su modelo flexible, de bajo costo ha atraído a clientes corporativos de primer nivel, lo que resulta en un crecimiento anua...Desde 8,20 €
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Ganging up on Cancer: Integrative Research Centers at Dana-Farber Cancer Institute (A)
Gardner, Heidi K.; Bedzra, Edo; Elnahal, Shereef M.Caso HBS-412029-ELiderazgo y Dirección de personasDr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in this field and present a substantial challenge to the Institute's culture, which had previously allowed faculty scientists complete autonomy over their research. Center leaders are req...Desde 8,20 €
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NourishCo. Beverages Ltd.: Making New Inroads
Neena SondhiCaso IVEY-9B17A062-EIniciativa emprendedora, MarketingNourishCo Beverages Ltd. (NourishCo) was founded as a fifty–fifty joint venture between one of the world’s best-known companies, PepsiCo India Holdings, and one of India’s most respected and trusted brands, Tata Global Beverages. The long-term corporate vision of NourishCo was to focus on the health and wellness needs of India. In May 2016, after a considerable amount of investment in product, packaging, manufacturing, and innovation, NourishCo h...Desde 8,20 €